About Us

We believe when business feels good, you shine brighter (and swear less).

Support that fits you - not the other way round

Smart systems, solid strategy, and a team that actually gets small business life. If a task in your business doesn’t need your hands or face, I’m pretty confident we can help.

Founded by Jen, Jen Sands & Co. helps small businesses like yours untangle the chaos, find clarity in the doing, create space for your ideas and dreamy-business set ups and help you discover the joy in your business again. All with a smile, a dollop of humour and a desire to reduce your to-do list.

Whether you’re juggling client work, course creation, business development, or just a never-ending list of tabs, we bring the team, tools, and practical support to help you breathe again.

How we work

The way we support you is built on three core things:

✨ Strategy with soul
We don’t just tick off tasks. We help you zoom out, prioritise, and get a plan in place that actually makes sense for you.

✨ Real-life-ready systems
The kind that are just enough structure to keep you sane, not so rigid they make you want to scream.

✨ A team that just gets it
From thoughtful tech setups to marketing momentum and ops support, we’ll meet you where you are and move you forward – without the faff.

We work with clients across a broad sector of industries, and become fully invested in your growth – to give you the breathing room you’ve been craving.

Our mission is simple…

OUR MISSION

To jazz up small business operations by making the daily grind feel less… grind-y, so you can fall head over heels for your work again.

We turn time-sucking tasks into super-smooth systems, provide kick-ass guidance to move your ideas forward with confidence and, most importantly, create breathing room in your business so you can focus on the bits that light you up.

We believe in…

Why we’re different…

Unlike traditional agency-style VA services, we’re not just task-doers, we help you think bigger, connect the dots and build a business that works for you.

No tuck-your-shirt-in vibes, no stuffy processes. Just a family-feel team working together to make your business run smoother than a buttery crumpet.

And the best part?

We actually make the process enjoyable. Because running a business shouldn’t feel like a slog.

Yes, I'm charming, but wait till you meet the team...

While I might be the name on the door, I don’t do this alone. My team isn’t just a bunch of VAs scattered in the background; they’re an extension of me. We work together, we problem-solve together, and we make sure you’re supported every step of the way… together.

The team at Jen Sands & Co. are strategic doers, thoughtful planners, and slightly spreadsheet-obsessed humans (the good kind). We each work within our own zone of genius – from tech and ops to content and client comms – so you’ve always got the right support at the right time.

If you want to know more about how it all started and how Jen went from maternity leave to Ops-support-obsessed,
read Jen’s story here →

Jo

Social Media Manager

Providing content ideas and creating reels to make social media social. LOVES sitting by the fire after a day of adventuring with family and friends.

Amy

Digital Marketing

Bringing personality and creativity to your marketing, while spending just a little too much time on social media (I’m working, I promise!) LOVES include planning the next holiday and cosy nights with a good film.

Emily

Systems & Tech

With over a decade’s experience working in a variety of roles within the travel industry, including business development, product management, and office management, I come equipped with an extensive range of highly transferable and practical skills.

Sarah

Finance & Admin

Bringing calm and clarity by finding joy in working with all things numbers. Friendly book-worm. LOVES include Brassic, going for a run and a gin and lemonade!

Real feedback from incredible clients!

Lovely stuff our clients have said about us…

Kate Waterfall Hill

Waterfall Hill Consultancy

Jen joined Team Waterfall Hill in late 2024, and slotted in so seamlessly it felt like she’d always been here. She’s got that magic mix of creativity and structure – equally at home designing welcome packs and lead magnets as she is building better systems and bringing clarity to our content and programme plans. Nothing phases her. She’s consistently positive, helpful, and on it – regularly taking things off my plate before I even realise I’m juggling too many. Whether it’s keeping us ahead of the game or giving me a nudge (or a smile) when I look a bit rabbit-in-headlights, Jen brings energy, care and capability in spades.

Tracey Fletcher

HerBiz Connect

I can’t recommend Jen highly enough! As my OBM, she has been an absolute game-changer, helping me bring order, clarity, and calm to my business. Jen is not only incredibly organised and efficient, but also someone I trust completely. She's a true professional and the kind of wing woman every entrepreneur needs in their corner. Her support has allowed me to focus on the big-picture vision while she ensures the backend runs smoothly. If you’re looking for someone to streamline your systems, keep your projects on track, and bring a sense of calm confidence to your business operations, Jen is your person. I'm so grateful to have found her.

Simon Hawtrey-Woore

The Outspire Leadership Coach

Out of the Weeds and Into Momentum: Jen Helps You Find Your Flow Jen is like a seasoned trail guide for your business. Grounded, clear-eyed, and always tuned into the terrain. She knows when to walk beside you, when to lead, and when to quietly empower others to stride ahead. Her pairing of virtual talent is spot-on, delivering day-to-day flow while never losing sight of the wider horizon. Working with Jen helped me clear the undergrowth, spot old patterns that no longer served, and realign with the natural rhythm of growth. If your business is caught in the weeds, Jen brings the clarity and calm of someone who knows the path, and helps you walk it with confidence. If your business needs to find its stride again with space to think and structure to grow I’d wholeheartedly suggest a conversation with Jen. Sometimes, the right support just clears the path.

Jill Woods

Practice Momentum

Jen is for me the perfect Ops Manager. Organised, structured, efficient, fun, focused, proactive, and everything I am not - which makes us a great team.  She is the ying to my yang in the business. Jen has supported me and my business, which is now a team of 8, through two international moves, operating in 5 different time zones and with clients in a few more! Nothing fazes her. If you are searching for an Ops Manager to support your business, stop now and hire her!

Rebecca Hagger

Hestia Aesthetics and Beauty

Where to start! Jen has been such a breath of fresh air to me. When I first contacted Jen, I knew I needed some help with my business but was unsure exactly what it was I needed help with. We had a fact finding meeting to establish how Jen would be involved and it’s been fantastic ever since. Jen has helped me to focus on my goals, to figure out exactly where I’m going with my business and what I want to achieve. Jen has a great way of getting me to organise my thoughts into a manageable plan, something I really struggle with. From setting up my on line client database to pushing me to do Instagram lives and much more, Jen is wonderful and I cannot recommend her highly enough. Thank you Jen xx

Ricky Cheema

RS Podiatry Clinic

Jen is fantastic to work with! She is highly efficient, flexible, and always tailors her approach to each client’s unique needs. Her suggestions for improving our work are insightful and often highlight areas I hadn’t considered. I really appreciate her no-fuss, clear, and focused style, always looking to make the process smoother for her clients. I look forward to continuing to collaborate with her as my business grows!

Amber Briggs

Love Wedding Cakes

Jen is absolutely invaluable to running my business. She's super organised, completely reliable, great with my customers and has helped me grow my business year on year. Thanks Jen, you're a star 😍

Millie Rose

Millie Rose Floral Design

Jen is my VA life saver! I've been working with Jen for almost a year now and she has helped me to develop and refine my business, streamline my admin, she's a great support and always manages to ease any stress or concerns I have with aspects of my business, including social media. She's professional, very efficient and always has some great ideas moving forward, I cannot recommend her enough.

Hannah Gill

Balloons at No.26

I booked a strategy call with Jen because I’ve been struggling with several aspects of a new business that I’ve been trying to get off the ground. Jen was so personable, and eased the concerns I’ve been having. She provided the perfect balance between talking but also listening, which was so important. She was conscious not to overload with information and I felt like she fully understood what I’m trying to achieve. I’ve felt quite alone in the beginnings of this venture so far but having Jen to talk to has made me feel like there’s someone on my side! Jen’s advice was invaluable and I will certainly be scheduling another call soon!

Chloe Jessamy

Supportal Business Services

Jen has been supporting me and my clients with email marketing, content writing, project management, funnels, and more. Her skills are endless. She is super organised, if I've missed something I can feel confident she won't. Her communication is one of the things I love most about her, she always keeps me in the loop. At times she is my second brain, always providing suggestions and feedback using her wealth of knowledge, and always going above and beyond. One of the best VAs/OBMs I have worked with to date. I feel so lucky to have found Jen and look forward to a long working relationship. If you are looking for top-quality virtual assistance, she is your girl. Highly recommended.

Steph Owen

SO Podiatry

I've worked with Jen for over a year and she has been amazing, totally transformed the way our business can operate. She delivers high quality work in a speedy way and is a total dream to work with. She has great ideas and knows how our business works. I highly recommend her!

Hayley Cawthorne

Cawthornes

Working with Jen and her team has been an absolute game-changer for my business. Her exceptional organisational skills ensure that every detail is planned well in advance, giving me complete clarity on what lies ahead. A well-structured, actionable plan that keeps everything running smoothly. Not only is Jennie a master at planning, but she also bring a level of motivation and energy that’s contagious. Whenever I feel overwhelmed or stuck, she steps in with clear guidance and encouragement, reigniting my focus and drive. Thank you! It has been a pleasure working with you.

Take what you need

Every business is different, which is why our support is tailored to you so you can run things your way. The way you always imagined.

Here are some of the many ways we can help:

Operations & Business Management
Admin & Organisation
Content Writing & Email Marketing
Systems & Automation
Client & Team Management

I practise what I preach…

I can’t do this on my own, and neither should you. Success isn’t about doing everything yourself. It’s about knowing where your time is best spent and trusting the right people to handle the rest.

My vision is simple: to help business owners get their time back, fall back in love with what they do and feel supported every step of the way.

Are you ready to make room for more joy in your business? Let’s chat about how we can support you!

About Us

We believe when business feels good, you shine brighter (and swear less).

Support that fits you - not the other way round

How we work

Our mission is simple…

OUR MISSION

We believe in…

Kindness, Always.

Getting Sh*t Done, Consistently.

Figuring it Out.

Business Should Feel Good.