Finally, room to
breathe in your business.
We’re a growing team of experienced Ops Managers, Digital Marketing pros and Virtual Assistants who work together to help guide your small business forward. Bringing the perfect mix of strategy, action, joy and jazz, we make sh*t happen, so you can finally feel on top of things.
You're brilliant at what you do. So let's get you back to doing just that.
ABOUT
We know small business owners like you wear all the hats. Visionary. Problem solver. Marketer. Unpaid tech support.
The glue holding everything together.
And somehow, you’re supposed to stay sane through all of that?
You’re a small business owner and there's just not enough hours in the day, right?
OUR MISSION
At Jen Sands & Co., our mission is to jazz up small businesses by sparking joy in the daily grind and helping founders like you fall head over heels for your work again.
We turn time-sucking tasks into super-smooth systems, provide kick-ass guidance to move your ideas forward with confidence and, most importantly, we create breathing room in your business so you can focus solely on the bits that light you up.
OUR SERVICES
We're your problem solvers, task tacklers
and friendly faces all rolled into one.
Just think of us as your business’s very own cheer squad, ready to support you whenever you need us
(just don’t ask us to make a human pyramid, we tried once, and, well… never again).
Whether you need 1:1 Operations support from Jen,
Virtual Assistant support from the team,
or a blend of both, we’re confident there’s an option for you.
Here’s how we can help…
You know things could run smoother, but finding the time to step back and fix it? Not happening. Jen can step in as your operations right hand, keeping everything ticking along in the background so you can actually breathe .
Inbox out of control? Admin piling up? The newsletter you swear you'll send still sitting in drafts? Our VA team is here to tackle your to-dos, and we'll handle the rest.
Need a mix of strategy and done-for-you support? No problem . with Jen's operations expertise + our powerhouse VA team, you get the best of both worlds: big picture planning and the day-to-day doing to make it happen
We Believe in…
Kindness, always.
We don’t do drama, BS, or ego. We do kindness, respect and telling it like it is (with love… and maybe a sarcastic comment or two).
Getting sh*t done, consistently.
Figuring it out
Business should feel good.
Client Feedback
Jen joined Team Waterfall Hill in late 2024, and slotted in so seamlessly it felt like she’d always been here. She’s got that magic mix of creativity and structure – equally at home designing welcome packs and lead magnets as she is building better systems and bringing clarity to our content and programme plans. Nothing phases her. She’s consistently positive, helpful, and on it – regularly taking things off my plate before I even realise I’m juggling too many. Whether it’s keeping us ahead of the game or giving me a nudge (or a smile) when I look a bit rabbit-in-headlights, Jen brings energy, care and capability in spades.
I can’t recommend Jen highly enough! As my OBM, she has been an absolute game-changer, helping me bring order, clarity, and calm to my business. Jen is not only incredibly organised and efficient, but also someone I trust completely. She's a true professional and the kind of wing woman every entrepreneur needs in their corner. Her support has allowed me to focus on the big-picture vision while she ensures the backend runs smoothly. If you’re looking for someone to streamline your systems, keep your projects on track, and bring a sense of calm confidence to your business operations, Jen is your person. I'm so grateful to have found her.
Out of the Weeds and Into Momentum: Jen Helps You Find Your Flow Jen is like a seasoned trail guide for your business. Grounded, clear-eyed, and always tuned into the terrain. She knows when to walk beside you, when to lead, and when to quietly empower others to stride ahead. Her pairing of virtual talent is spot-on, delivering day-to-day flow while never losing sight of the wider horizon. Working with Jen helped me clear the undergrowth, spot old patterns that no longer served, and realign with the natural rhythm of growth. If your business is caught in the weeds, Jen brings the clarity and calm of someone who knows the path, and helps you walk it with confidence. If your business needs to find its stride again with space to think and structure to grow I’d wholeheartedly suggest a conversation with Jen. Sometimes, the right support just clears the path.
Jen is for me the perfect Ops Manager. Organised, structured, efficient, fun, focused, proactive, and everything I am not - which makes us a great team. She is the ying to my yang in the business. Jen has supported me and my business, which is now a team of 8, through two international moves, operating in 5 different time zones and with clients in a few more! Nothing fazes her. If you are searching for an Ops Manager to support your business, stop now and hire her!
Jen is fantastic to work with! She is highly efficient, flexible, and always tailors her approach to each client’s unique needs. Her suggestions for improving our work are insightful and often highlight areas I hadn’t considered. I really appreciate her no-fuss, clear, and focused style, always looking to make the process smoother for her clients. I look forward to continuing to collaborate with her as my business grows!
Where to start! Jen has been such a breath of fresh air to me. When I first contacted Jen, I knew I needed some help with my business but was unsure exactly what it was I needed help with. We had a fact finding meeting to establish how Jen would be involved and it’s been fantastic ever since. Jen has helped me to focus on my goals, to figure out exactly where I’m going with my business and what I want to achieve. Jen has a great way of getting me to organise my thoughts into a manageable plan, something I really struggle with. From setting up my on line client database to pushing me to do Instagram lives and much more, Jen is wonderful and I cannot recommend her highly enough. Thank you Jen xx
Jen is absolutely invaluable to running my business. She's super organised, completely reliable, great with my customers and has helped me grow my business year on year. Thanks Jen, you're a star 😍
Jen is my VA life saver! I've been working with Jen for almost a year now and she has helped me to develop and refine my business, streamline my admin, she's a great support and always manages to ease any stress or concerns I have with aspects of my business, including social media. She's professional, very efficient and always has some great ideas moving forward, I cannot recommend her enough.
I booked a strategy call with Jen because I’ve been struggling with several aspects of a new business that I’ve been trying to get off the ground. Jen was so personable, and eased the concerns I’ve been having. She provided the perfect balance between talking but also listening, which was so important. She was conscious not to overload with information and I felt like she fully understood what I’m trying to achieve. I’ve felt quite alone in the beginnings of this venture so far but having Jen to talk to has made me feel like there’s someone on my side! Jen’s advice was invaluable and I will certainly be scheduling another call soon!
I've worked with Jen for over a year and she has been amazing, totally transformed the way our business can operate. She delivers high quality work in a speedy way and is a total dream to work with. She has great ideas and knows how our business works. I highly recommend her!
Jen has been supporting me and my clients with email marketing, content writing, project management, funnels, and more. Her skills are endless. She is super organised, if I've missed something I can feel confident she won't. Her communication is one of the things I love most about her, she always keeps me in the loop. At times she is my second brain, always providing suggestions and feedback using her wealth of knowledge, and always going above and beyond. One of the best VAs/OBMs I have worked with to date. I feel so lucky to have found Jen and look forward to a long working relationship. If you are looking for top-quality virtual assistance, she is your girl. Highly recommended.
Working with Jen and her team has been an absolute game-changer for my business. Her exceptional organisational skills ensure that every detail is planned well in advance, giving me complete clarity on what lies ahead. A well-structured, actionable plan that keeps everything running smoothly. Not only is Jennie a master at planning, but she also bring a level of motivation and energy that’s contagious. Whenever I feel overwhelmed or stuck, she steps in with clear guidance and encouragement, reigniting my focus and drive. Thank you! It has been a pleasure working with you.
Get in touch if you're a busy business owner who wants the daily grind to feel less... grind-y
Let’s have a chat!
CONTACT US
Get in touch
Reclaim time in your day and get the
right support under the hood of your business